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Boost Your Site Engagement Using Polls


To scare you first – there are a billion plus websites in the world and unless you create an engaging one your website is likely to just remain one among the crowd. On a brighter note you can easily boost your website’s engagement making use of polls. As you’d already know user engagement is one of the best indicators to judge the success of a website. Even search engines such as Google often use it as a metrics while ranking websites. In a competitive ecosystem your rivals are also eyeing for the same set of customers and this is where polls can help you increase user engagement on the website.

Polls are seen as the perfect gateway into the hearts and minds of your audience. It offers them an opportunity to interact with your website and brand. On part of your users polls are easier and faster to respond compared to other forms of marketing. While a user who doesn’t agree to your blog may not care to post a comment, they would surely respond to a poll using a mouse click. They are also the fastest and the most accurate way of measuring the success of your marketing campaign.


Create Polls using a Poll Maker

If you are finding many website using polls these days it is all thanks to poll makers. These are simple online tools that let you create and launch polls in no time. In fact from ideation to launching a poll all it requires is few minutes of your precious time. A good poll maker such as the opinion stage poll maker would take care of the creative and technical challenges that are associated with creating and launching polls. You can choose from wide choice of templates that suit your brand’s image and goals. Set the question for the poll along with choice of answers for the users to select and you are all set to launch it. The utility of a poll maker doesn’t stop here as they offer advanced analytics tool that helps you measure the reach and success of the poll campaign.


How Polls Increase Engagement?

For someone who may have tried several strategies to boost engagement in the past you may wonder how polls increase engagement. The reason is simple – they are attractive and offer something for your audience to interact with when they are on your website. It is unlike your static content which remains the same for a long time. On the other hand you can create new polls on a regular basis and this will offer something new for your returning users to look forward to. While you may have come across polls on news portals and other infotainment websites the fact is they work well even in case of website that don’t publish fresh content on a regular basis. They add that much required freshness to your website.

Another reason why people find polls interesting is because it allows them to know the opinions of their peers and the community. Since poll results are available in real time in terms of charts and graphs people like to see where they stand in comparison to opinions of others. By creatively displaying results which a poll maker lets you do, you can generate further interest in polls and your brand.


Other Advantages of Having Polls on Your Website

Apart from boosting engagement on your website and keeping your users hooked on, polls offer you many other benefits. Here are some of the reasons you should have polls on your website .
Get Feedback –There is no better way to improve your products and services than to do it following feedback from your users. Polls are the best way to generate feedback. Pose direct questions to your customers regarding your products and services and here from them.

Lead Generation –The success and growth of your business depends on lead generation. When you generate leads constantly you can increase your sales and customer base. Unlike static forms polls are engaging and hence they let you generate quality leads in quick time.

Increases Reach –People love to share things on the social media. Everything that is interesting easily finds its way into the social media. If you create interesting polls your regular users would like to share it within their own network. This is one of the best ways for your business to increase its visibility and reach.

Real-Time InformationPolls are a great way to generate real-time information. By launching a creative poll you’d be able to generate information on time. For instance if you need to understand the mood of your users a day before launching a product or service polls are the best way to do it.
Get started with an online poll maker today and you will be able to boost engagement on your website and also add to your brand equity in the long run.

Mark Gill is a writer and marketing expert. He specializes in interactive content and spends most of his time online looking out for new things and implementing the best possible solutions for his work. He constantly explores trends in content marketing and uses them to increase engagement and ensure success. He has always strived for perfection and is surely on the path to achieve it.

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